Introduction
Beginning For experienced digital marketers, making money from blogging involves more than just traffic and content. One of the most neglected yet powerful tactics is email marketing. Email marketing lets you talk directly to your audience, which increases your chances of making money. This is different from social media, where algorithms decide who sees your posts. In this post, we’ll talk about how email marketing may turn your blog into a money-making channel with a high conversion rate.
Why bloggers should use email marketing
Email marketing lets you talk to readers who are already interested in your material in a more personal way. This means that:
1. More clicks and engagement
2. Directly making money through deals and offers
3. You have more influence over your audience than social media networks do.
HubSpot says that email marketing has an average return on investment (ROI) of $36 for every $1 spent, making it one of the most profitable channels.
Step by step: How to make money online by blogging and using email marketing
1. Make a list of good email addresses
Make lead magnets that are related to your specialty, like these:
1. Ebooks for free
2. Checklist
3. Courses by email
4. Reports about the industry
Use opt-in forms wisely on your pop-ups, landing sites, and blog articles. ConvertKit and Mailchimp are two tools that make it easy to create and automate sign-up flows.
Tip: Use double opt-in to get better delivery and a cleaner list.
2. Segment and customize your list
Advanced marketers should never send the identical email to more than one person. Divide your list into groups based on:
1. Interest in content (like SEO, affiliate marketing, etc.)
2. Level of engagement
3. Purchase behavior
This segmentation makes it possible to run tailored marketing that get more people to open emails and buy things.
3. Make money using affiliate marketing
Once you’ve built your list, you can start promoting affiliate products that are relevant to your audience. For instance:
1. A site on blogging tools can help Bluehost and other hosting firms get more customers.
2. A blog on marketing can help email tools like ConvertKit or automation platforms. Make sure to tell them about affiliate links and only suggest tools you trust.
4. Start selling courses or products for money
Email marketing is a great way to start:
1. Classes on the internet
2. eBooks
3. Programs for members
4. Newsletters with extra features
Make drip email campaigns that tell people about your product, provide them something of value, and make them feel like they need to act quickly (for example, by offering discounts for a short time).
5. Offer Email Placements That Are Paid for Brands
Brands may pay to put their items in your email if you have a big, active list. The cost of sponsored emails might be anywhere from $200 to over $2000, depending on your topic and the size of your list.
6. Make it easier to grow by automating
Use automated workflows to keep subscribers interested and make sales around the clock. Here are some example workflows:
1. Welcome to the series: Introduces your blog and tells people what to anticipate.
2. Lead nurturing: Sends out instructional material before a pitch
3. Abandoned cart: For selling digital goods
Automation keeps your funnel going while saving you time.
The Best Tools for Making Money with Email Marketing
Here are some techniques that the best bloggers utilize to make money:
1. ConvertKit is wonderful for artists and for automating things and selling digital stuff.
2. Mailchimp is great for dividing apart small businesses and doing simple automation.
3. Thrive Leads is a powerful tool for developing lists that lets you do A/B testing.
Last Thoughts
To learn how to make money online by blogging, you need to have a plan for email marketing. Email provides you full control over your audience and income, from making a segmented list to making money with affiliates, products, and automation.
For deeper strategies, check out our related guide:
➡️ Advanced Blogging Monetization Techniques
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