What is SEO?
SEO (Search Engine Optimization) is a technique by which we can promote our brand on internet and increase our income. SEO industry is growing rapidly because in this era of technology, everything is digital. But when we talk about Pakistan, then companies don’t have proper knowledge regarding to this term. Let’s discuss 3 key benefits of SEO in this article which will make it 75% easier to understand. Here are the 3 reasons why SEO is important.
1 – Brand Awareness:
Through SEO companies can get their online identity. Once they start working on it, people can recognize their Brand’s name, color theme, and quality products and it will create an image of their brand on internet as well as in their minds. For example, Techtarka the website I’m writing an article for is a brand which can be recognized now on internet easily.
Here are 3 killer techniques to build brand awareness:
1. Identify Your Audience:
Before starting marketing compaign, you should get to know about your product and target audience. Use demographicall information for effective awareness regarding to your brand, and bring your business to people who are most important for your brand.
2. Use Search Engines for Trends:
Find out latest trends on search engine and you need to stay updated about this. Here is the easy way to find latest trends.
https://www.google.com/trends/
3. Social Engagement
Create a social profile to engage your customers where they can search your products and post reviews and ask inquiries
2 – ROI (Return on Investment):
Everyone want the return of their investment, it doesn’t matter what kind of business you are doing its either based on a product or services. In online marketing there are two types of marketing.
1. SEM – Search Engine Marketing:
SEM is basically paid marketing. Usually we call it PPC. In this the calculation method of ROI is way easier. If your revenue is higher than investment amount then its a profitable situation.
2. SEO – Search Engine Optimization:
In SEO the scene is different, here the game plan is of keywords. Keywords are just as sales agents for companies, because they generates sales and revenue for them. There are two types of keywords, short tail and long tail. By using Google AdWords, search keywords with high volume and competition.
SEO helps in:
• Getting targeted audience
• Increase of sales
• Increase of high ranking
• Increase of subscriptions
3 – Cost Effective:
This is one of the cost-effective marketing methods, because there is no meed of Cold Calling, Scripting, Public Advertisement and Posters. It’s all about content marketing and online brand management. Its requires time as a investment instead of cash-investment. The main purpose of SEO is to rank their Keywords in search engines like Google, Yahoo and Yandex.
There are 4 main significance of SEO;
• its long term cost-effective
• Increase sales by ranking Keywords and getting targeted audience
• It builds relation of trust among brands and their consumers
• Increasing visibility and providing global recognition
Tips to Start SEO Campaign:
These are the steps to start your SEO compaign for your brand right today:
• Get a domain and hosting for your identity.
• Design a active and responsive website with fresh content (Google prefer’s mobile friendly websites).
• Find keywords with high search rate and medium competition using Google AdWords.
• Use these keywords in your blogs and website material.
• Rank these keywords in your targeted market/region.
• last but not the least, increase your sales with SEO compaign and make the history.
